Share some Joy this Christmas together with the Joy Squad #HappyBearDay

This Christmas is a season of giving, why not teaching our children to give something this Christmas? Last December 1, 2019, SM Supermalls declares Happy Bear Day. Their yearly pledge to give out teddy bears to other kids have a new twist on it. 2019 an all-new Joy Squad is here to elevate the fun, excitement, and spirit of joy this gift-giving season.

Let me introduce them to you the Joy Squad 

AJ (Ariana Joy) The Star
FJ (Franco Joy) The Savior
PJ (Paul Joy) The Hero
 CJ (Carina Joy) The Achiever
I love the idea for this year's SM Bears of Joy, it represents kid's top dream jobs. Like Harvey(my son) he dreams to be a Policeman someday. Watch his video to see his reaction.

“For eight years, SM has continued to spread the joy during the holiday season with SM Bears of Joy and help kids in need," said SM Supermalls COO Steven Tan. "And #HappyBearDay on December 1 is SM's special one-day online and on-ground celebration dedicated to inviting families, especially children, across the nation to share the joy and teddy bears' warm hugs with the less fortunate children from participating SM malls' partner beneficiaries."

Let's teach our kids how to give joy to other people while they are still young. For only 200 pesos you can get a pair of these toy bears (one to keep and the other for charity, also you can give them both).

SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and the Toy Kingdom and is available in SM malls until December 25. For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit

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