Everyday is Play Day Year 3

SM City North EDSA was the venue of the kick-off of Every day is Play Day Year 3, this year's event will surely showcase a series of exciting shows and festivities for kids and kids at heart.

SM Supermalls is partnering with UNICEF, to promote a holistic approach for our child's artistic and recreational activities. According to SM Supermalls SVP for Marketing Jonjon San Agustin "SM brings back Every day is Play Day with kiddie character meet-and-greets and interactive play that aims to help develop their confidence and social skills."

I'm sure that every kid will love to drop by at any participating SM Supermalls because they showcase some newly found wonderlands filled with real-play and digital experiences. Your child's favorite characters won't miss this chance to have their own meet & greet like Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade, My Little Pony and many more. SM Supermalls will also feature some toy collections, play machines, and giant interactive displays.

Don't forget to let your kids #EatPlayShopInTheCity this summer at these participating malls: 

  • Sm City North EDSA
  • SM CIty Fairview
  • SM City Novaliches
  • SM City San Jose Del Monte
  • SM City Manila
  • SM City San Lazaro
  • SM City Sta. Mesa
  • SM City East Ortigas
  • SM City Taytay
  • SM City Angono
  • SM City Marikina
  • SM City Masinag
  • SM City San Mateo
  • SM City BF Paranaque
  • SM City Sucat
  • SM City Bicutan
  • SM City Las Pinas
  • SM Center Muntinlupa


  1. It's really nice to go sm mall with kids like my niece and nephew getting together

  2. Nakakatuwa naman itong event na ito. Meron din pala ang SM Novaliches.


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